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Privacy Policy

Last Updated: July 23, 2026

Cross Rentals respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how Cross Rentals, referred to as “Cross Rentals,” “we,” “us,” or “our,” collects, uses, discloses, and protects information when you visit crossrentit.com, submit a form, request a quote, download a resource, subscribe to communications, or otherwise interact with us.

By using this website, you acknowledge the practices described in this Privacy Policy.


1. Information We Collect

We may collect information that you provide directly to us, information collected automatically when you use the website, and limited information received from service providers.

Information You Provide

Depending on how you interact with Cross Rentals, you may provide:

  • First and last name
  • Business or company name
  • Job title or role
  • Email address
  • Telephone number
  • Event, show, venue, or project information
  • Rental dates and locations
  • Equipment requirements
  • Quote request details
  • Messages, questions, and other information submitted through our forms
  • Email subscription and communication preferences

Please do not submit confidential, financial, medical, or other sensitive personal information through our website unless we specifically request it and it is necessary for the service being provided.

Information Collected Automatically

When you visit the website, we and our service providers may automatically collect certain technical and usage information, including:

  • Internet Protocol address
  • Browser type and version
  • Device type and operating system
  • Approximate geographic location
  • Pages viewed
  • Links or buttons selected
  • Referring website or source
  • Dates and times of visits
  • Time spent on pages
  • Website interactions and navigation activity
  • Cookie and similar technology identifiers

This information helps us understand how visitors use the website, maintain website security, identify technical problems, and improve website performance.


2. Zoho Forms and Customer Management

Cross Rentals uses Zoho Forms to collect information submitted through certain website forms, including quote requests, general inquiries, resource downloads, and email subscriptions.

When you submit a Zoho form, the information you provide is transmitted to and processed through Zoho’s systems. The information may also be stored or managed through Zoho CRM, Zoho Campaigns, or other Zoho services used by Cross Rentals.

Depending on the form and its configuration, Zoho may also process submission information such as your IP address, browser information, device information, submission date, and submission time.

Zoho processes information according to its own privacy, security, and data-processing practices. You may review Zoho’s Privacy Policy on Zoho’s website.


3. Google Analytics

We use Google Analytics to understand how visitors find and use the website.

Google Analytics may collect information such as:

  • Pages viewed
  • Website interactions
  • Visit duration
  • Referring websites or campaigns
  • Device and browser information
  • Approximate geographic location
  • Cookie identifiers
  • IP address at the time information is collected

Google Analytics uses this information to produce reports about website traffic and usage. Cross Rentals uses these reports to evaluate website performance, improve content, understand campaign results, and make the website easier to use.

Google Analytics may use first-party cookies or similar technologies. Google processes analytics information according to its own terms and privacy practices. You may review Google’s Privacy Policy and Google Analytics privacy information on Google’s website.

You may also use Google’s Analytics Opt-Out Browser Add-on to limit Google Analytics tracking in supported browsers.


4. How We Use Information

Cross Rentals may use personal information to:

  • Respond to inquiries and messages
  • Prepare and provide rental quotes
  • Review equipment requirements and availability
  • Coordinate rentals, deliveries, installations, and related services
  • Provide requested downloads, checklists, or other resources
  • Confirm email subscriptions
  • Send operational, transactional, or service-related communications
  • Send marketing communications when permitted
  • Maintain customer and prospective customer records
  • Follow up on business opportunities
  • Improve our website, services, forms, and communications
  • Measure website traffic and campaign performance
  • Detect fraud, misuse, security threats, or technical issues
  • Maintain records and enforce our agreements
  • Comply with legal, regulatory, tax, accounting, and reporting obligations
  • Protect the rights, safety, property, and operations of Cross Rentals and others

We may combine information collected through different interactions when reasonably necessary for these purposes.


5. Email Communications

When you request a resource, join an email list, or consent to receive marketing communications, we may use your name, email address, company information, and stated interests to send relevant messages.

We may use a confirmation process that requires you to verify your email address before receiving a download or being added to a marketing list.

You may unsubscribe from marketing emails at any time by selecting the unsubscribe link included in the email. Unsubscribing from marketing messages will not prevent us from sending necessary transactional or service-related communications.


6. Cookies and Similar Technologies

Cookies are small data files stored on your device when you visit a website. Cross Rentals and its service providers may use cookies, pixels, tags, scripts, local storage, and similar technologies to operate, secure, analyze, and improve the website and measure the effectiveness of our marketing.

Types of Cookies and Technologies We May Use

Strictly Necessary Cookies

These cookies support essential website functions, including website security, form operation, session management, network management, spam prevention, and fraud detection. Disabling these cookies may prevent portions of the website from functioning correctly.

Analytics and Performance Cookies

These cookies help us understand how visitors use the website, which pages receive traffic, how visitors arrive at the website, and whether technical or usability issues exist. Google Analytics may place or access cookies for these purposes.

Advertising and Measurement Cookies

These cookies and similar technologies help us measure advertising performance, understand whether visitors take certain actions after viewing or selecting an advertisement, and improve the relevance of future marketing.

Functional and Embedded-Content Cookies

These cookies support optional website features and third-party content, including embedded videos, maps, forms, and saved preferences.

Meta Pixel

We use Meta Pixel, a service provided by Meta Platforms, Inc., to understand how visitors interact with our website after viewing or selecting advertisements on Facebook, Instagram, or other Meta services.

Meta Pixel may collect or receive information such as:

  • Pages viewed

  • Buttons or links selected

  • Form or conversion activity

  • Referring pages

  • Browser and device information

  • IP address

  • Cookie or advertising identifiers

  • Date and time of website activity

We may use this information to measure advertising performance, understand website conversions, create advertising audiences, and improve the relevance of our marketing.

Meta may combine information collected through Meta Pixel with information associated with a visitor’s Meta account, subject to Meta’s own terms, privacy policy, and advertising settings.

Where required, Meta Pixel and related advertising cookies will be used according to the cookie preferences selected through our website.

Google reCAPTCHA

We use Google reCAPTCHA on certain forms to help protect the website from spam, automated submissions, fraud, and abuse.

reCAPTCHA analyzes information about website interactions to determine whether activity is likely being performed by a person or an automated system. Depending on the version and configuration used, Google may process information such as:

  • IP address

  • Browser and device information

  • Operating system

  • Referring URL

  • Mouse movements, keystrokes, or other interaction data

  • Cookies placed by Google

  • Date, time, and duration of interactions

Information processed through reCAPTCHA is handled according to Google’s Privacy Policy and Terms of Service.

Because reCAPTCHA is used for website and form security, it may be classified as a strictly necessary technology.

YouTube Videos

We may embed videos hosted by YouTube, a service provided by Google.

When a page containing an embedded YouTube video loads or when a visitor plays or interacts with the video, YouTube may collect information such as:

  • IP address

  • Browser and device information

  • Pages visited

  • Video viewing activity

  • Cookie or device identifiers

  • Information associated with a Google or YouTube account when the visitor is signed in

YouTube may also display advertisements or use information according to Google’s privacy practices and the visitor’s Google account settings.

Where practical, we may use YouTube’s privacy-enhanced embedding option. Privacy-enhanced mode can limit the use of video views for personalizing a visitor’s YouTube experience, but it does not eliminate all information processing by Google.

Where required, embedded YouTube content may remain blocked until the visitor accepts the applicable cookie category.

Google Maps

We may embed Google Maps to display our business location, provide directions, or offer other location-related features.

When a visitor loads or interacts with an embedded map, Google may process information such as:

  • IP address

  • Browser and device information

  • Approximate or precise location when permitted by the visitor

  • Search terms or map interactions

  • Referring page

  • Cookie or device identifiers

  • Information associated with a Google account when the visitor is signed in

Google processes information collected through Google Maps according to its own privacy policy, terms, and account settings.

Where required, embedded Google Maps content may remain blocked until the visitor accepts the applicable cookie category.

Managing Cookies

You can manage or delete cookies through your browser settings. Most browsers allow you to:

  • Review stored cookies

  • Delete cookies

  • Block some or all cookies

  • Receive a warning before a cookie is stored

  • Restrict third-party cookies

Blocking cookies may affect website functionality, form submissions, embedded videos, maps, saved preferences, or analytics reporting.

Where a cookie preference tool is provided on the website, you may use it to accept, reject, or manage eligible nonessential cookies.

You may also adjust advertising preferences through your Meta and Google account settings.

Some browsers and extensions transmit privacy preference signals, including Global Privacy Control signals. Where applicable law requires us to recognize such a signal, we will treat it as a request to opt out of the applicable sale, sharing, or targeted advertising activity.

Because there is not currently a uniform industry standard for responding to traditional “Do Not Track” signals, the website may not respond to those signals in every browser.

8. Sale, Sharing, and Targeted Advertising

Cross Rentals does not sell personal information in exchange for money.

However, our use of Meta Pixel and certain advertising, analytics, or measurement technologies may be considered a “sale,” “sharing,” targeted advertising, or cross-context behavioral advertising under some state privacy laws, even when no money is exchanged.

Depending on applicable law, you may have the right to opt out of:

  • The sale of personal information

  • The sharing of personal information for cross-context behavioral advertising

  • The processing of personal information for targeted advertising

You may exercise an applicable opt-out right through the cookie preference tool available on the website, by enabling a recognized Global Privacy Control signal, or by contacting us at info@crossrentit.com with the subject line Privacy Opt-Out Request.

We may continue to disclose information to service providers that process information on our behalf for website operations, forms, security, analytics, communications, advertising measurement, and business administration. These disclosures may not be treated as sales under applicable privacy laws when the service provider is contractually restricted from using the information for its own independent purposes.

Service Providers

The service-provider list in the “How We Disclose Information” section should include:

  • Zoho and related form, CRM, and email service providers

  • Google Analytics

  • Google reCAPTCHA

  • YouTube

  • Google Maps

  • Meta Platforms and Meta Pixel

  • Website hosting and maintenance providers

  • Website security and fraud-prevention providers

  • Email delivery providers

  • Information technology providers

  • Professional advisers, including attorneys and accountants


7. How We Disclose Information

We may disclose personal information to the following categories of recipients when reasonably necessary.

Service Providers

We may provide information to companies that perform services on our behalf, including:

  • Zoho and related form, CRM, and email service providers
  • Google Analytics
  • Website hosting and maintenance providers
  • Website security and fraud-prevention providers
  • Email delivery providers
  • Information technology providers
  • Professional advisers, including attorneys and accountants

These providers may access information only as needed to perform services for us or as otherwise permitted by their agreements and applicable law.

Business Partners and Contractors

We may disclose relevant project information to contractors, manufacturers, delivery providers, installation teams, affiliated companies, or business partners when necessary to respond to a request or provide services.

Legal and Safety Purposes

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with a law, regulation, subpoena, court order, or legal process
  • Respond to a lawful government request
  • Enforce our agreements or policies
  • Investigate fraud, misuse, or security incidents
  • Protect Cross Rentals, our customers, website users, or the public
  • Establish, exercise, or defend legal claims

Business Transactions

Information may be disclosed or transferred as part of a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or other business transaction.

With Your Direction or Consent

We may disclose information when you direct us to do so, request that we coordinate with another party, or otherwise provide consent.


8. Sale and Sharing of Personal Information

Cross Rentals does not sell personal information for monetary consideration.

We do not knowingly use or disclose personal information for cross-context behavioral advertising or targeted advertising unless that practice is disclosed and any legally required opt-out method is provided.

We may disclose information to service providers that process information on our behalf for website operations, analytics, forms, communications, security, or business administration. Such service-provider disclosures are not treated as sales under many privacy laws.


9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

  • Responding to inquiries
  • Managing quotes and customer relationships
  • Providing requested services or resources
  • Maintaining consent and communication records
  • Supporting legitimate business operations
  • Resolving disputes
  • Enforcing agreements
  • Meeting legal, accounting, tax, insurance, and regulatory obligations

Retention periods may vary depending on the type of information, the nature of the relationship, and applicable legal requirements.

When information is no longer reasonably needed, we may delete, anonymize, or securely dispose of it.


10. Information Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

No website, electronic transmission, or storage system can be guaranteed to be completely secure. You should use care when transmitting information online and avoid submitting sensitive information that is not necessary for your request.


11. Your Privacy Rights

Depending on where you live and whether an applicable privacy law covers Cross Rentals, you may have the right to:

  • Request confirmation that we process your personal information
  • Request access to personal information we maintain about you
  • Request correction of inaccurate personal information
  • Request deletion of certain personal information
  • Request a portable copy of certain information
  • Opt out of the sale or sharing of personal information
  • Opt out of targeted advertising
  • Limit certain uses of sensitive personal information
  • Withdraw consent where processing is based on consent
  • Appeal the denial of a privacy request
  • Exercise privacy rights without unlawful discrimination

These rights are not absolute. Legal exceptions may permit or require us to retain or continue processing certain information.

Submitting a Privacy Request

To submit a privacy request, email:

info@crossrentit.com

Use the subject line Privacy Request and describe the right you wish to exercise.

We may request information reasonably necessary to verify your identity and confirm that the request relates to information associated with you. Authorized agents may submit requests where permitted by law, although we may require proof of authorization.

To appeal a decision regarding a privacy request, email the same address with the subject line Privacy Appeal and explain the basis for your appeal.


12. Nevada Privacy Rights

Nevada residents may submit a verified request directing Cross Rentals not to make a sale of covered information, as defined under applicable Nevada law.

Cross Rentals does not currently sell covered information for monetary consideration. Nevada residents may nevertheless submit an opt-out request by emailing info@crossrentit.com with the subject line Nevada Privacy Request.


13. California Privacy Rights

Where the California Consumer Privacy Act applies, California residents may have rights relating to access, correction, deletion, portability, and opting out of the sale or sharing of personal information.

Cross Rentals will not unlawfully discriminate against a person for exercising an applicable California privacy right.

California residents may submit requests using the contact information provided in the “Your Privacy Rights” section.


14. Third-Party Websites

The website may contain links to websites operated by other organizations. Cross Rentals does not control and is not responsible for the privacy, security, content, or data practices of third-party websites.

You should review the privacy policy of any external website before providing personal information.


15. International Visitors

Cross Rentals is based in the United States. Personal information may be processed or stored in the United States or in other countries where our service providers operate.

Privacy and data-protection laws in those locations may differ from the laws in your jurisdiction. Where required, we will use appropriate measures for international data transfers.


16. Children’s Privacy

The website is intended for business and professional users and is not directed to children under 13.

We do not knowingly collect personal information from children under 13. If we learn that such information has been collected, we will take reasonable steps to delete it.


17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, legal obligations, or information practices.

When we make changes, we will revise the “Last Updated” date at the top of this page. Material changes may also be communicated through the website or another appropriate method.

Your continued use of the website after an updated Privacy Policy becomes effective indicates your acknowledgment of the revised policy.


18. Contact Cross Rentals

Questions, concerns, or requests concerning this Privacy Policy may be directed to:

Cross Rentals
3111 S Valley View Blvd
Suite C-104
Las Vegas, NV 89102

Email:info@crossrentit.com
Phone: (877) CROSS-11
Website: crossrentit.com